Media Relations and Education

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Purpose

As a member of the Regina Cat Rescue (RCR) Communications team you will take the lead on media outreach and education for the organization.

Benefits to volunteering

  • Opportunity to build your portfolio

  • Meeting new people and foster cats

  • Valuable practice in working with media and developing & implementing education strategies

  • Satisfaction of raising money to help abandoned cats and kittens

 Responsibilities

  • Manage annual communications strategies

  • Act as RCR spokesperson, arrange interviews, do proactive media outreach

  • Copywriting education articles for website and blog, content for brochures

  • Manage photo assignments and manage photographers

  • Promotion online *but not social media* (e.g. posting garage sale on kijiji, upcoming events on the CTV listings, Prairie Dog event listing, QC event listing, etc.)

  • Promotion offline (education articles in local newsletters like Cathedral Village newsletter, North Central newsletter, etc.)

  • Coordinate trade show booths (Feeding Furbabies, Pet Expo, What Women Want, etc.)

  • Oversee quarterly ebulletin including report (new subscribers, unsubscribes, popular content, etc.) and determine/measure appropriate metrics

*Note, if we get enough interested candidates, we may split the role into two based on candidate interests.

Time Commitment

  • Variable - approximately 2-4 hours per week

Knowledge, skills and abilities

  • Commitment to RCR’s mission

  • Very comfortable speaking to media and external partners

  • Access to a computer/internet

  • High attention to detail

  • Proficient writer and editor (CP Style preferred)

  • Great organization skills

  • Great interpersonal communication skills

  • Problem solving and creativity are also helpful

If you’re interested in this position, please complete the volunteer application form here: reginacatrescue.com/volunteer-application or email volunteer@reginacatrescue.com for more information.